Businesses don’t grow and thrive doing the same thing over and over again. You’ve got to innovate: Find new ideas for products, services, employee benefits, and the like.
Otherwise, you’ll stagnate and wither away. Boost your creativity, on your own and in your team, by paying attention to these guidelines:
- Schedule time for creativity. Research suggests that we’re more creative when our mood is positive. Pay attention to your mood throughout the day and the week (keep a log if that helps), and set aside some time to generate and explore ideas when you’re feeling good.
- Seek diversity. When brainstorming with others, mix up your team. Include people from departments you don’t normally work with. The more variety you’ve got, the greater range of ideas you’ll be able to choose from.
- Think in metaphors. Get past the literal. Train yourself to stretch your perceptions of your operations, products, and strategies. How is your organization like a school bake sale, for example? How is cutting back on expenses like going on a diet? You’ll see connections and generate ideas that would never have occurred to you.
- Relax. Most of us aren’t really more creative when we’re on a deadline or frightened of failure. Don’t put undue pressure on yourself, or your team, when you want fresh ideas. People are more likely to feel creative when they’re excited and happy.
At The Weimer Group, it’s always a great day! Our company family works together for the better of our clients, companies we represent and the people we work with. Find out what separates us from your current auto insurance company or agency. You’ll be glad to make the switch to The Weimer Group. With offices in Harleysville and Perkasie, we are able to create an insurance program that fits your needs.