When you consider starting a new business, or expanding your existing business, you may want to look into trademarking your name, logo, and any symbols or graphics associated with your company. Another important consideration is insurance. Contact your business insurance PA agent to find out the coverage you may need for a new business or an expansion.
Trademarking your business may serve a twofold purpose. Prior to beginning the application process, it would be best to search the United States Patent and Trademark Office (USPTO) database to find out if the name you have chosen for your business is already trademarked by another company. In that case, you will have to choose a different name. Should your chosen name not be trademarked by another company, you may be able to proceed with the application process.
Once you obtain your trademark, it is your responsibility to enforce your rights as the trademark holder. Although the USPTO attempts to ensure that two companies do not receive the same trademark for the same services, the organization does not police the use of trademarks. It is the trademark holder’s responsibility to bring legal action in the event of trademark infringement. It can pay to be very diligent in protecting your business, both in terms of intellectual property – by registering trademarks – and financially – by having the appropriate business insurance PA in place.